Dnevnik – Heroes of the Day
Heroes of the Day (Герои на деня) is a set of mini HTML5 games part of an advertising campaign for one of Bulgaria’s most prominent news websites – Dnevnik.bg (Дневник). We animated a colorful group of characters that are related to current events and well-recognized by the campaign’s audience to develop a highly engaging mobile experience. Utilizing smartphones’ gyroscope sensors to capture hand gestures in real-time, it attracted numerous players with its accessibility and graphics thus efficiently conveying Dnevnik’s key campaign messages. Some of the most famous characters became ambassadors for the game in a series of 2D clips.
Link: m.dnevnik.bg/games
Client: Dnevnik
Product: dnevnik.bg mobile
Agency: Noble Graphics
Production: ROBO LAB
Development: Kvaba Interactive
Music & SFX: Dimitar Popov