Leverage Shares
Task:
Create an awareness campaign for Leverage Shares, a growing international company offering a wide range of leveraged and inverse exchange-traded products (ETPs).
Solution:
The world of finance often feels intimidating with its complexities, so for our awareness campaign, we aimed to create an idea that presents the benefits of Leverage Shares’ core products in a way that is understandable, accessible, and relevant to a broader audience.
Starting from the insight that one’s ability to find shortcuts can earn them extra time in a day, we demonstrated how this leverage works in practice through stories showcasing commonplace, everyday situations and related it to the client’s product range. The art direction drew inspiration from technical manuals and signage systems, evoking the infographic presentations of investment banks. Additionally, this visual style adapts seamlessly across various campaign materials, whether dynamic or static.
A minimalist 3D animation approach, combined with a limited color palette, resulted in a smooth, easy-to-follow flow similar to that of an explainer video. Meanwhile, the tongue-in-cheek voiceover keeps the viewer entertained and engaged. Because every situation can be leveraged to your advantage if you stay alert and use the extra knowledge you have.
Client: Leverage Shares
Business: Financial Services
Production Year: 2024
Creative: ROBO LAB
Production, Animation & Motion Design: ROBO LAB
Music & Sound Design: North Attic Sounds