Alphawin Launch Campaign
Create a launch campaign for a new online casino and sports betting platform that offers special gaming experiences and personalised customer service.
Our approach to the brief was driven by the strategic insight that Alphawin puts its customers at the heart of the action with dedicated offers, cashback options, wide range of games and premium service. Moreover, we aimed to create a visually rich, playful and dynamic concept that emulates the excitement of live betting. That’s how a charming character was born – the playing hand modelled after an actual player’s hand. It took long hours of rigorous rigging, tracking and 3D animation to make the hand skillful at various sports and casino games, and introduce it to the royal treatment top players deserve. Soon our character found its way to a leading part in a film, sections of alphawin.bg and different social media channels thus learning many new tricks. The journey is ongoing and complimented by the message “For players with a good hand”, whose flattering nuances resonate with the target audience. At this point the hand is so agile, it’s ready to take any communication challenges and go against all odds.
Business: Online Sports Betting & Casino
Production Year: 2021
Creative: ROBO LAB
Production & Animation: ROBO LAB