Create an engaging guide capable enough to present the Business Booster platform in an accessible and attractive way.
Our first step was to explore the functionalities of Business Booster – an online platform of the Bulgarian Development Bank offering important insights, tools and financing solutions to entrepreneurs. The platform’s remarkable usability and versatile set of options inspired us to create a human-like character who is knowledgeable, agile, friendly and reliable.
We modeled the character’s personality on the bank’s highly professional staff and added a venturous aspect to make it relatable to the core target of young business owners. Throughout the concept development and modelling stages, special attention was paid to the integration of the guide across various communication materials and channels. Body outlines, gestures and facial expressions were fine-tuned so as to contribute to a memorable presence. In line with Business Booster’s innovative capabilities, we used an advanced motion capturing technique to give our character a distinct voice.
After some intense rendering hours Vicky was born with an impressive problem-solving superpower. Her world was built with combinations of primitive objects, which became a key part of Business Booster’s visual identity as they can be easily reshuffled to promote a wide range of benefits and new functionalities. Feel free to get to know Vicky better below.
Client: Bulgarian Development Bank
Business: Banking & Financial Services
Production Year: 2021-2022
Character Design, Art Direction & Screenwriting: ROBO LAB
Production, Animation & Motion Design: ROBO LAB
Sound Design: Dimitar Popov