Родена Машина ft. DARA
Our task was to produce a clip that will appeal to the young audience and look like a music video rather than like yet another TV ad. We filmed famous Bulgarian pop artist DARA together with her dancers. One of the production days was spent shooting sequences on the green screen. Afterward, we created the different backgrounds and settings using a low poly art direction approach that mimics the look and feel of paper-made objects. Since it was important to keep the viewer focused on DARA and her movements throughout the video, we could not afford to have too much background action as it might have been a distraction. Every scene has its own color palette. In order to keep the dynamic of the video constant, the director combined the scenes using a one-shot-like technique giving viewers the impression that they are following one constant movement of the camera.
Client: Mtel /currently A1/
Product: BOB
Agency: Reforma
Production: ROBO LAB
Director: Ivan Popov – Zaeka
DOP: Radoslav Gochev
SFX: Dimitar Popov
CGI: ROBO LAB