Sanofi Diabetes Management
Create a series of videos about diabetes and its management.
Given how serious and important the subject matter of the video series is, we settled on a 2D animation approach because it enabled us to create easy-to-follow stories with a positive vibe and present important advice in a clear, memorable way. To get an insightful perspective on the topic, we partnered with a talented storyteller, Mariana Sabeva, who’s living with diabetes. Based on her scripts we created a friendly group of relatable characters representing different age and gender groups affected by diabetes. The characters came to life in colorful and vibrant environments through various animation techniques and introduced us to their routines in a captivating series of 8 episodes. Special attention was paid to the motion design of the infographics as these contain expert advice and key details. Different sets of illustrations and animated sequences were developed for every video in order to cover various aspects of diabetes management that could help the audience change their lifestyles for the better.
Client: Sanofi Bulgaria
Production Year: 2020-2021
Stories & Scriptwriting: Mariana Sabeva
Production & Animation: ROBO LAB
Motion Design: ROBO LAB
Sound Design: Dimitar Popov